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Old 06-14-2018, 06:18 PM
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Default Target apologizes for 'Baby Daddy' Father's Day cards after negress sow makes ooking noises


Target apologizes for 'Baby Daddy' Father's Day cards
Posted: Jun 14, 2018 5:19 AM PDT

(Meredith) -- Target has apologized for selling “Baby Daddy” greeting cards ahead of Father’s Day after upset customers called them “insulting.”

A shopper named Takeisha Saunders first posted an image of the card on May 31 and claimed it was the only card depicting a black couple.

“You CANNOT be serious Target!!!! Really!!!?!!!!? This was the only Father’s Day card that featured a black couple!!!!!!” she wrote in a Facebook post.

One commenter pointed out that the inside of the card used the words “husband” and “father,” and included a “Happy Father’s Day” greeting. Still, Saunders said it doesn’t excuse the culturally insensitive term displayed on the front of the card.

“It’s not sweet or nice. It’s a term used to describe a deadbeat or absent parent,” she wrote.

Earlier this week, customers also took to Twitter to call out the retailer for selling the cards:

“Seriously @Target???? Baby Daddy is not a term of endearment. This is an insult to black fathers and a slap in the face to the African American community as a whole. There are plenty of black men that are EXCELLENT FATHERS, not “baby daddies”!!!!

-Licia Yvette (@MsLiciaYvette, Twitter)

Target responded to customers’ concerns in a Wednesday morning tweet, saying it never intended to offend shoppers.


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