View Full Version : Sprint pulls ‘ghetto’ commercial amid backlash

The Bobster
04-13-2016, 03:56 PM

Sprint pulls ‘ghetto’ commercial amid backlash
By James Covert
April 13, 2016 | 3:54pm | Updated

Sprint has pulled a video ad after getting major static from commenters who charged it was racist. :rolleyes:

In the short-lived web video spot, Sprint CEO Marcelo Claure floats the question, “T-Mobile. When I say ‘T-Mobile’ to you, just a couple of words?”

In response, a white woman sitting next to him says, “Oh my God, the first word that came to my mind was … ‘ghetto’!” :D

As the mostly white crowd erupts in nervous laughter, a black man with his back to the camera bows his head. Claure himself, meanwhile, nods vigorously and can be heard quietly saying, “Yes,” as the woman continues.

“That sounds, like, terrible,” the woman adds, still talking to hide her embarrassment before finally hiding her face with her hand. “I don’t know. … People who have T-Mobile are just, like … Why do you have T-Mobile?”

On Tuesday afternoon, Claure tweeted out a link to the ad, which carried the slogan “Real Questions. Honest Answers,” and stated that participants weren’t actors.